Publicity Media Brand Build up

PageTurner’s Media Brand Buildup campaign sensationalizes all the saleable angles of an author and his book through the media expertise of a “publicist.” A publicist’s role is central to a book’s success in the media. While publishing houses usually assign an in-house professional to work on each book project, both traditionally published authors and indie or hybrid authors prefer to hire a book publicist to ensure individualized publicity attention for their books.

PageTurner offers different publicity services tailor-fitted to unique book needs, genres, and target audiences, as well as budget. This service comes in three packages: the Greenhorn, the Household Name, and the Sensationalist.

The Greenhorn Publicity

The Greenhorn package finds you a suitable publicist who will pitch your book wherever we think it would land an honest and thoughtful coverage and then keep going for a certain amount of time.

Inclusions:

  • Book evaluation and phone interview
  • Email pitch and press release creation
  • Scouting for genre-specific bloggers and news media outlets
  • Guaranteed five thoughtful reviews
  • Guaranteed radio interview

The Household Name Publicity

The Household Name package finds a publicist who will pitch the book to gain local, national, and online invites. The publicist will implement targeted-audience research for the author and will provide a running list of groups, communities, accounts, etc. where the authors should participate over social media and let people know about their book.

Inclusions:

  • Book evaluation and phone interview
  • Scouting for genre-specific bloggers and news media outlets
  • Guaranteed radio interview
  • Creating and maintaining social media accounts
  • Five guaranteed editorial reviews
  • Scouting, filtering, and selecting of local bookstores, festivals, and events
  • Doing callbacks and follow-ups using phone and email
  • Creating and maintaining Facebook fan page
  • Introductory material
  • Author’s photo and book cover
  • Sending invites
  • Responding to basic questions
  • Posting updates
  • Starting relevant topic discussions
  • New postings (twice a week)
  • Five months of advertising in Featured Book Rotator through Readers’ Favorites website, which is seen by thousands of daily visitors, including agents, publishers, publicists, bloggers, journalists, and regular readers
  • Automatic entry to Readers’ Favorites Book Awards and a chance to select two extra categories
  • A minimum of two additional (2) interviews on podcasts, TV, magazines, or blogs

The Sensationalist Publicity

The Sensationalist package finds the author a publicist who will pitch the book to physical bookstores, organize and promote events for the author, or reach out to professionals in an author’s field for endorsements.

Inclusions:

  • Book evaluation and phone interview
  • Email pitch and press release creation
  • Scouting for genre-specific bloggers and news media outlets
  • Five guaranteed editorial reviews
  • Guaranteed radio interview
  • Creating and maintaining social media accounts
  • Introductory material
  • Author’s photo and book cover
  • Sending invites
  • Responding to basic questions
  • Posting updates
  • Five months of advertising in Featured Book rotator through Readers’ Favorites website, which is seen by thousands of daily visitors, including agents, publishers, publicists, bloggers, journalists, and regular readers
  • Automatic entry to Readers’ Favorites Book Awards and a chance to select two extra categories
  • A minimum of two additional (2) interviews on podcasts, radio, TV, magazines, or blogs.
  • Publicist will pitch books individually to venues and will also send proposals and query letters to bookstores, literary agents, traditional houses, bloggers, show organizers, etc.
  • Scouting, filtering, and selecting of local bookstores, festivals, and events for book signing/talk.
  • Scheduling of book signings depending on author’s availability and store’s schedule
  • Publicist will guarantee two speaking opportunities/events or book signing schedule for the author
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